Bono is a huge star – and  he’s also good at  connecting with his followers and fans and appearing like one of his fans – by being a FAN too. By being human rather than always a STAR!

When he presents an award for a band or star – he will talk about he is a fan.

Bono reveals his  human side – his challenges, his dreams, and his admiration and “debt” to people who inspired him – people like MLK and JFK and The Clash and so many bands who came before U2.

If you want to attract LIKE-minded people for your cause or business – I suggest you dare to share YOUR human side. Don’t make your messages all about the business side of your cause or business.

You can learn a lot from Chris Brogan who is (in my opinion) a “Bono” of the social media space.

See what you think and what YOU can learn from Chris’s very human style. Here’s a piece I wrote for a more business-focussed blog HOOK.  Enjoy!

If you want to attract the attention of the audience you want – you can learn a lot from Chris Brogan. I certainly do!

Chris Brogan is one of my social media heroes – but I like him for lots of other reasons too.

The more get to “know”him – the more I like him!


If you work in any form of communication and if you’re not familiar with Chris – you should check him out.

Chris  is very successful in the social media space (He prefers to call himself a business designer)

I’m not connected with Chris in any way – other than being a fan and “student” of his engaging and “human” style of business design. He is super successful in social media  – he doesn’t need any “help” from me.

I’m saying what I admire about his style so YOU can (as I do) learn from his HUMAN style.

What I REALY like is how he comes across as an “ordinary” person and how he “talks” so much about other stuff – like being a fan of music and campfires and s’mores, and comedy, and the creative process, and frisbee golf, and coffee,  and his favourite internet shows about cars and coffee, and improv, and writing, and handling depression and rejection in the creative field, and weight challenges, and teasing his friends about liking Twilight music, and….and so much more.

In his podcasts he comes across as not so much a know-it-all “guru” but as a regular (sometimes goofball) guy.

He comes across as if he is just trying to work it all out too and learn from his friends and connections.

Sometimes his podcast delivery may be a bit OTT (over the top) and “American” for some of my Austraian friends – but hey he IS American and he comes across with such enthusiasm!

I think it’s funny how he shares that one of his proudest moments was when someone he admired re-tweeted not a piece of his social media wisdom  – but one of his “goofy”  twitter jokes. – I got kicked out of yoga class and now I’m ooooohm-less

Chris says in real life people just sometimes share jokes – it’s not always serious business!

When you reveal parts of your human side (rather than just the business information) your audience can find things they have in common with you. Humans have passions, dislikes, fears and failures – and Chris often shares these in his podcasts and blogs.

Chris’s speaking and writing style is loose and natural and even his newsletter comes across like he is talking with you. He even takes time to “talk” about little things.

Chris’s believes in revealing your human side  – in fact his website is called The Human Business Way.

Chris reveals his LIKES and passions and comes across as a sincere FAN of many of the interesting guests he has on his show.

I talk about creating connection by revealing what you are a FAN of through e-FAN-gelism.



Other shared LIKES (we seem to have in common) include the joy of cupcakes (he often has enticing and inviting images close to (or as) the take action buttons on his site. He talks about plans and processes as recipes – much more inviting and less intimidating!


And then there’s the warm, delicious  coffee/chocolate/caramel colour combinations on his website.

CB colours

In previous posts, I’ve written about how I love coffee/chocolate colours.


CB coffee colours

I’m also a big fan of that groovy orange colour – and I was delighted to find Chris seems to dig that colour too!



human business way

I find a certain childlike, cartoonish exuberance to Chris’s design – and I LOVE it.

Chris talks about wanting to create a Monchu – an Okinawan word for chosen, wider family (outside your bloodline)  of like-minded people.

By revealing your human side, your passions and your LIKES, you can attract LIKE-minded people.

Check out Chris’s website – maybe you’ll “like”his style too and want to join his monchu!


So who is writing this?

Hi, I’m Tony Biancotti and I can help you harness your creativity and hook attention with lots of tips from everyday life for  boosting creativity and hooking attention in everyday situations.

I can also help you improve your presentations and business writing.

I can share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.
  • and YES I’m a big Bono fan too and I like to help good causes for free with an offering called Pro Bono Bono.https://probonobono.wordpress.com/about/

I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.

You can contact me on tonybiancotti@ozemail.com.au    or on Linked In or Facebook. Tony is of course short for Anthony .

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