As a business communication consultant, I’m a big fan of the HBR  – Harvard Business Review and I was very exited to see the respected publication includes academic studies of Bono and u2.

Nancy F. Koehn is a historian at the Harvard Business School. When you look at the studies and articles she has produced – you get tired scrolling down and down…and down some more. She is prolific.

She is obviously a Bono and u2 fan too and she has carefully studied the group and extracts business lessons about:

change management in turbulent times (u2 has managed well to survive and thrive in the changing music industry)



-decision making    – how the group makes decisions and has stayed together. Many groups split up over disagreements in what action to take


Koehn also writes extensively about Steve Jobs and Apple.

If you are interested in learning business lessons from an interesting angle here is a link to Professor Koehn’s Business Lessons on Bono


If you are new to Pro Bono Bono: here’s a snap shot of what it’s all about.

In a nutshell: A dedicated Bono/U2 fan who loves to help organisations with pro bono (for good/for free) communication coaching combines professional skills with passions

Communication Coaching + Pro bono helping good causes + Bono’s inspiration and example = Pro Bono Bono

You’ll learn how to improve the way you Present and Persuade by using communication techniques effectively used by Bono.

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